In this guide, you\u2019ll learn how to:<\/p>\n
- \n
- 1. Optimize Your Site Structure with Shopify Collections<\/a><\/li>\n
- 2. Write SEO Optimized Collection Descriptions that Sell<\/a><\/li>\n
- 3. Perfect Your Shopify Product Pages<\/a><\/li>\n
- 4. Blog to Get More Business to Your Shopify Store<\/a><\/li>\n
- 5. Leverage Link Building for Shopify<\/a><\/li>\n<\/ul>\n
Ready to make your store way more profitable with Shopify SEO?<\/p>\n
Let\u2019s get into it!<\/p>\n
<\/a>Why Do Shopify SEO?<\/h2>\n
Online shopping is growing at a breakneck pace with no signs of stopping:<\/p>\n
40%<\/a>\u00a0of internet users in the United States make online purchases several times per month. 20% of U.S. internet users bought goods or services online\u00a0weekly<\/em>.<\/p>\n
With the majority of this\u00a0online shopping revenue<\/a>\u00a0going to Amazon and Walmart, SEO is more important than ever if you want to get your Shopify store discovered and compete with these behemoths.<\/p>\n
You already know that you can get\u00a0traffic<\/a>\u00a0to your Shopify store by optimizing it for SEO.<\/p>\n
Latest data confirms that the top organic positions on Google still drive the majority of traffic for a given search.<\/p>\n
![](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/word-image-83.png\")
<\/p>\nWith all that in mind: SEO is a proven method for getting recurring traffic to Shopify sites.<\/strong><\/p>\n
How? By taking advantage of the advanced SEO options that Shopify provides: mobile responsive themes, built-in testing, and easy metadata editing.<\/p>\n
Here\u2019s the step-by-step breakdown on how you can drive more traffic to your store with SEO for Shopify.<\/p>\n
Step 1: Set Up The Perfect Site Structure With Shopify Collections<\/p>\n
Site architecture, otherwise known as site structure, is a critical component of Shopify SEO.<\/p>\n
It involves everything from better internal linking to an easier user-experience that keeps people coming back for more.<\/p>\n
Shopify Collections<\/a>\u00a0are navigation elements on your Shopify store that help users find your products by grouping products into collections\/categories:<\/p>\n
![](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/word-image-86.png\")
<\/p>\n(Image Source)<\/a><\/p>\n
These categories could be anything from sale items, to men\u2019s jeans, to clothing for women, etc.<\/p>\n
Similar products can be grouped into a collection that makes it easy for customers to find what they\u2019re looking for.<\/p>\n
For instance, look at how apparel shop\u00a0Good As Gold<\/a>\u00a0groups their products into a few collections (\u201cMens,\u201d \u201cWomens,\u201d \u201cBrands\u201d) to funnel traffic into the right spot without a user having to explore their entire catalog:<\/p>\n
![\"shopify](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/shopify-store-menu-1024x741.png\")
<\/p>\nYou can always add more collections, they just need to make sense as the overarching categories for your range of products.<\/p>\n
Collections on Shopify enhance your SEO because they work like hub pages.<\/p>\n
Hub pages are essentially collection pages on a given topic that internally link to multiple pages related to the original topic. It\u2019s like a table of contents for your store.<\/p>\n
The principle of being a \u201chub\u201d works for this news article because they provided a central starting point for people interested in the World Cup to keep up on the latest news.<\/p>\n
It will work for your store if you strive to be the hub for what YOUR customers want. Your store\u2019s collections provide this hub-like structure.<\/p>\n
Depending on your product offering amount and spectrum of markets (men, women, children, etc.), your collections should start from simple categorizations and dive deeper once those are selected.<\/p>\n
For example, when clicking on the women\u2019s offering of Good As Gold, collections are broken down further into more specific categories:<\/p>\n
![\"good](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/shopify-collections-structure-1024x359.png\")
<\/p>\nIncluding these sub-categories of footwear, tops, dresses, etc. without the primary collection of \u201cWomen\u201d would overwhelm users.<\/p>\n
Starting small with generalized collections will help draw users in. The sub-categories guide them toward the actual product they want.<\/p>\n
- 2. Write SEO Optimized Collection Descriptions that Sell<\/a><\/li>\n
![\"collections](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/watch-outfitters-shopify-menu-1024x638.png\")
<\/p>\n![](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/word-image-91.png\")
<\/p>\n![\"collections](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/shopify-collections-page-1024x911.png\")
<\/p>\n![\"collection](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/shopify-conditions-1024x692.png\")
<\/p>\n![\"second](\"https:\/\/www.thehoth.com\/wp-content\/uploads\/2018\/05\/shopify-collections-menu-1024x685.png\")
<\/p>\n